Hope Simmons: P1 Final

Project 1 was focused on designing typography to convey specific attributes. The attributes I chose to convey were: refinement, confidence and energy. A main component was exploring with type—painting, drawing, hand lettering, computer manipulation, etc. This exploring proved to be addictive, making it hard to know when to stop and when to start refining the final pieces. Overall, this project was very challenging; in the end I learned a lot and created three unique pieces.

Left to right: refinement, confidence, energy

Left to right: refinement, confidence, energy

Refinement: 

For this final piece, I focused on a simplistic approach. During the design process, I moved from a cut and scan method to purely computer. The handmade cut and scan method was not able to provide the refinement I wanted to convey. Therefore, once on the computer I placed each phrase, title and fact on the template with a conscientious effort to use minimal space. In doing so, I created order as well as refinement. The large color fields provide a clean, polished look. The combination of white, yellow and blue adds richness—yellow provides warmth, blue provides strength. I chose a combination of Archer and Gill Sans for my fonts, both having very clean, refined letter-forms.  

Front & Back: Refinement

Confidence:

For this final piece, I focused on a bold approach. During the design process, I used the cut and scan method. I then moved on to use the computer and used a duotone effect to add boldness through color. For colors, I chose red and orange—red provides boldness and orange provides confidence. While placing the scanned cutouts on the template, I combined straight and angled alignments aimed at creating a strong, dynamic look.  I chose a combination of Clarendon and Snell for my fonts—Clarendon being thick and curvilinear, Snell being well-established cursive letter-forms. 

Front & Back: Confidence

  
Energy:

For this final piece, I focused on a dynamic approach. During the design process, I used a cut and scan method. At first, the cereal box appeared too boring. Therefore, I moved on to use the computer and added a duotone effect. I chose orange and blue—contrasting colors that produce a lively affect. However, the cereal box still appeared too boring. I then turned to repetition—instead of repeating with digital fonts (Clarendon + Gill Sans), I decided to use my own hand lettering to overlap the digital type. This effect proved to add energy to the cereal box.

For my client, I propose Energy. It is my most explored piece, and I believe the fun colors and energetic design best fits Rice Krispies cereal. 

Front & Back: Energy

Alternate Energetic View

Back details: Energy

Bottom detail: Energy