Last class we started an exercise called chance/design. Here are the basic steps:
1) Plot out the size and basic shape of the cereal box.
2) Divide the box into 16 sections (4 x, 4 y).
3) Divide the design content into 12 portions.
4) Flip a coin to determine the typographic size, style, orientation, and location.
5) Place and adjust the above attributes (determined by steps 3, 4) onto the cereal box.
Below are three of my results:
It was an interesting exercise. After seeing my results, I can honestly say I would never have come up with these designs if it weren't for chance. Looking forward, this exercise will be a good reminder to have fun and be playful during the design process.
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