Project 1 was focused on designing typography to
convey specific attributes. The attributes I chose to convey were: refinement, confidence and energy. A
main component was exploring with type—painting, drawing, hand lettering,
computer manipulation, etc. This exploring proved to be addictive, making it
hard to know when to stop and when to start refining the final pieces. Overall, this
project was very challenging; in the end I learned a lot and created three
unique pieces.
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Left to right: refinement, confidence, energy |
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Left to right: refinement, confidence, energy |
Refinement:
For this final piece, I
focused on a simplistic approach. During the design process, I moved from a cut
and scan method to purely computer. The handmade cut and scan method was not
able to provide the refinement I wanted to convey. Therefore, once on the
computer I placed each phrase, title and fact on the template with a
conscientious effort to use minimal space. In doing so, I created
order as well as refinement. The large color fields provide a clean,
polished look. The combination of white, yellow and blue adds richness—yellow
provides warmth, blue provides strength. I chose a combination of Archer and
Gill Sans for my fonts, both having very clean, refined letter-forms.
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Front & Back: Refinement |
Confidence:
For this final piece, I
focused on a bold approach. During the design process, I used the cut and scan
method. I then moved on to use the computer and used a duotone effect to add
boldness through color. For colors, I chose red and orange—red provides
boldness and orange provides confidence. While placing the scanned cutouts on
the template, I combined straight and angled alignments aimed at creating a
strong, dynamic look. I chose a
combination of Clarendon and Snell for my fonts—Clarendon being thick and
curvilinear, Snell being well-established cursive letter-forms.
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Front & Back: Confidence |
Energy:
For this final piece, I
focused on a dynamic approach. During the design process, I used a cut and scan
method. At first, the cereal box appeared too boring. Therefore, I moved on to
use the computer and added a duotone effect. I chose orange and blue—contrasting
colors that produce a lively affect. However, the cereal box still appeared too
boring. I then turned to repetition—instead of repeating with digital fonts
(Clarendon + Gill Sans), I decided to use my own hand lettering to overlap the
digital type. This effect proved to add energy to the cereal box.
For my client, I propose Energy. It is my most
explored piece, and I believe the fun colors and energetic design best fits Rice Krispies cereal.
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Front & Back: Energy |
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Alternate Energetic View |
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Back details: Energy |
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Bottom detail: Energy |